andi granja

creative director for founders

one message across the whole business, and everything it needs, built.

let's talk

hi, i'm andi.

six years inside founder-led businesses, making sure the brand, the content, the website and the pitch all say the same thing.

i start with the business. what it sells, who it's for, and the one message every channel has to carry. then i make sure that message shows up everywhere, and anything the business is missing gets built.

i lead a small team of editors and designers, and i build with ai, so ideas leave the meeting as finished work. originally from guayaquil, ecuador, working between bali and miami.

how i work

i look at the whole business, set the message, and make sure every channel follows it. whatever it needs to get there, i build.

align

positioning and messaging

  • brand strategy
  • brand guidelines
  • voice and tone
  • visual identity

every channel says the same thing.

build

everything the business needs

  • websites and landing pages
  • decks and media kits
  • lead magnets
  • content systems

the assets exist, and they work.

run

content and growth

  • content strategy
  • content calendars
  • social media
  • monthly reporting

reach, leads and bookings.

i build with ai, so you get a team's worth of output with one person's taste on every piece.

founders i've worked with

briohny smyth

chief marketing officer, aligned yoga · @yogawithbriohny

when the pandemic closed every studio, we took a yoga school online and scaled it.

aligned runs 200 and 300 hour teacher trainings built around bri. as cmo i built the new website, moved the trainings from in person to online, and made aligned one of the first schools selling online teacher training in 2020. when people wanted to be in the room again, we brought back in-person trainings in phuket and kept online running alongside.

  • websitethe full alignedyoga.com build, from structure to copy to launch
  • onlinethe pivot from in-person to online teacher trainings in 2020
  • growthlaunches for the 200 and 300 hour online programmes
  • hybridthe move back to in-person trainings in phuket, with online kept alongside
  • instagramstrategy for @yogawithbriohny, end to end
2020online teacher training, live as the pandemic hit

jamie white

creative director · @jamiewhite

a life coach whose name is the business. i ran everything that carried it.

jamie mentors founders and owner-operators one to one. as his creative director i rebuilt how the website worked, launched his podcast and youtube channel, ran his social strategy, and launched his programmes, from the coaching apprenticeship to the mini programmes that brought new people in.

  • websitea full optimisation of jamiewhite.com, so every page worked and led somewhere
  • programmesthe launch of the coaching apprenticeship, plus mini programmes built as lead magnets
  • podcastthe university of life, from concept to launch
  • youtubethe channel, run end to end
  • socialstrategy for @jamiewhite

ross power

creative director

one brand across six channels, a quarter-long strategy, and the kit to get him booked on stages.

ross teaches founders to build with ai. i aligned the whole business around one message, so instagram, linkedin, substack, youtube, the website and every keynote told the same story, then built everything that story needed.

  • brandguidelines v3: six colours, two typefaces, a four-mark logo system and eleven post formats
  • strategythe q4 plan connecting six channels into one funnel, from instagram to youtube to lead magnet to one-to-one
  • speakerspeaker website copy, wireframes and mood board, a speaker + media kit and a partnerships kit
  • systemsa custom post renderer and caption system, so content ships on brand every week without a designer in the loop
  • growtha comment-to-unlock lead magnet with step-by-step screen recordings, and a linkedin lead engine
  • proofthe our work section of the ai powered website, turning student results into case studies
141.5kviews in one month
7.1%average engagement of reach
40.2kinstagram followers
443shares on the top reel

instagram insights, july 2026 · followers sept 2026

captain jason chambers

marketing & operations lead

four seasons on below deck down under. my job is the brand he carries off screen.

jason captains superyachts, owns a resort in palawan and fronts causes from ocean conservation to melanoma research. i run his social, write his partnership pitches and built the profile deck brands see first.

  • socialposts and carousel captions across his channels
  • partnersprofile deck and collaboration pitches
  • seriescurrents of change, his youtube series on ocean projects in amed and lombok
emmynominated, below deck down under
4seasons on bravo

sammie mancine

creative director · rooted in balance

a gut health practitioner with a lot to teach and nowhere to put it. we built the place.

sammie combines functional medicine and nutrition into one-to-one protocols and an eight-week reset. i set the creative direction, built her social strategy and email marketing, and got her website up and running, so her offers, her free resources and her newsletter all lived in one place.

  • directioncreative direction across the brand
  • socialsocial media strategy
  • emailemail marketing and the newsletter
  • websitesammiemancine.com, up and running

and brands

you're the face.

i'll do the rest.

@itsandi